Creates a new object of the specified type.
For contacts and companies, the system automatically deduplicates:
Custom objects are always created as new records.
Your organization's API key (starts with sk_live_)
The object type slug. Use contacts for People, companies for Companies,
or the slug of a Custom Object (e.g., deals, tickets).
Singular forms (contact, company) are also accepted.
Display name for the object
"Alex Johnson"
Key-value pairs of fields to set on the object
{
"email": "alex@acme.com",
"role": "Engineer",
"industry": "Technology",
"custom_score": 95
}Avatar URL (contacts) or logo URL (companies)
Object created
A flat object containing all fields. System fields (name, email, phone, etc.) and
custom fields are merged into a single level — the custom_fields JSON column is
flattened so every field is a top-level key.